Founder & CEO
Hoffmann is an entrepreneur who has successfully founded eight companies over the last 26 years in the fields of preventative medicine, interactive multimedia, gaming, mobile health and education. Hoffmann has embodied the entrepreneurial spirit from the age of 19 when she started her first company. She has taken companies from $0 to $75 million, and has negotiated strategic investments with groups such as CBS Corporation and Mitsubishi International. Hoffmann has raised equity investment and convertible debenture notes in Wall Street, New York City, and Bay Street, Toronto. She was also the main strategic negotiator on several business acquisitions, including a US$28M acquisition of Corel Multimedia business division. More recently, she has shared her experiences as an entrepreneur and as knowledge on commercializing technologies by teaching MBA-level entrepreneurism courses at the University of Porto in partnership with the London Business School and the North Carolina University.
Her awards in the technology and entrepreneurial field include The Women in Technology Award presented by Bell Canada and the Toronto Sun; Canada‘s National IWAY Award for Leadership in the Application of Technology presented by CANARIE Inc. and the Royal Bank; Canadian Woman Entrepreneur of the Year Award presented by the University of Toronto, Canada; Top 40 Under 40 award presented by the Financial Post, CIBC and Caldwell Partners, Canada; Ernst & Young’s Entrepreneur of the Year Award presented by Ernst & Young; and MacLean’s Honor Roll for Canadian Excellence presented by MacLean’s Magazine.
She a sought-after keynote speaker, her many talks include several TEDX presentations as well as a talk at TED Global in Rio de Janeiro, on October 2014.