Tellspec CEO Isabel Hoffmann Speaks and Demos BETA Food Scanner Today at TEDGlobal 2014

This afternoon, our CEO Isabel Hoffmann will speak at TEDGlobal in Rio de Janeiro, Brazil. She will give a demo of one of our first BETA units on stage. Hoffmann’s talk will cover the idea, inspiration and technology behind TellSpec, as well as the potential impact of creating a robust, global Food Print or a fingerprint of what people eat across the world. We hope that with this Food Print, scientists may one day use the data collected by TellSpec to draw correlations between the food we eat and public health.

One of the key characteristic of our food analysis engine is that as our database grows with each scan, our learning algorithms become more accurate. The more food scanned by people, the larger the food database and the larger the public memory of food composition and consumption. Essentially our project is a community project, a crowd sourcing project.

TellSpec BETA currently identifies calories, macronutrients (fats, protein and carbohydrates) and a limited number of ingredients all at reasonable concentrations in food. We are still working to miniaturize TellSpec and build the database to include additional ingredients before we deliver to our backers in 2015. As TellSpec’s database and algorithms evolve, TellSpec will continue to provide even more information beyond the nutritional label, thereby encouraging transparency in produce farming and food manufacturing, while educating the consumer on the wellness implications of each ingredient in their food, bringing an invaluable tool to users that can help them understand the foods they consume.

TEDGlobal is an annual 5-day conference that celebrates human ingenuity by exploring ideas, innovation and creativity from all around the world. You can livestream Isabel Hoffmann’s talk here. Hoffmann will be speaking in the 2:45 p.m. – 4:15 p.m. EDT timeslot.

3 replies
  1. Blythe
    Blythe says:

    Awesome product. Incredible innovation. Thank you. I appreciate your reasons for creating this, in addition to future research I think your product will aid the shift in what people choose to eat now.


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