Toronto, June 2nd, 2014

TellSpec CEO Isabel Hoffmann, leader of the company behind the world’s first consumer food scanner, has been selected to speak at TEDGlobal in 2014. TEDGlobal is an annual 5-day conference that celebrates human ingenuity by exploring ideas, innovation and creativity from all around the world. The conference will be held October 5 –10, 2014, in Copacabana, Rio de Janeiro, Brazil. Hoffmann’s talk will cover the idea, inspiration and technology behind TellSpec, as well as the potential impact of creating a robust, global food print.

“We couldn’t think of a better way to share TellSpec’s mission to build a greener world by empowering people to make informed choices about what they eat, than through such a highly respected platform as TEDGlobal,” said Hoffmann. “Our goal is to make our food analysis system available to everyone, everywhere, and to encourage others to use our tools to invent more great ways to improve human health and create a greener and healthier world.”

As the world’s first consumer food scanner, TellSpec is made up of a pocket-sized scanner, aproprietary chemometric algorithm and mobile app that work together to report what’s in your food directly to your smartphone. TellSpec identifies calories, macronutrients, ingredients, chemicals and allergens in food, bringing an invaluable tool to users that can help them understand the foods they consume.

TellSpec provides information beyond the nutritional label, thereby encouraging transparency in produce farming and food manufacturing, and educates the consumer on the wellness implications of each ingredient in their food, thereby empowering consumers with the information needed to make healthier choices.

Hoffmann is an entrepreneur who has successfully founded eight companies over the last 26 years in the fields of preventative medicine, health care, technology, mobile health and education. Her natural ability to lead and inspire has resulted in numerous awards and honors throughout her career. As CEO and Founder of TellSpec she leads a team of researchers, mathematicians, software developers and designers towards their mission to power a social revolution for clean healthy food by empowering people to make informed choices about what they eat.